01
Ground-Up Gemology
My product judgment is grounded in hands-on diamond grading at S. Vinodkumar and my JK Diamond Institute credential — mastering the physics, 4Cs, and optical brilliance of every stone.
Diamantaire
& Investor
Building Réia Diamonds for the next generation.
BASED IN BENGALURU, INDIARÉIAFounder & CEO
DE BEERSIndustry Experience
JK DIAMONDDiamond Graduate
SLPFellow
Do things differently.Build something intentional.Entrepreneur by heart.Ready to talk your ear off about something new.
01 / Origin
Diamonds have always been part of my story.
I come from a family with nearly a century of heritage in the diamond trade.
I learned the business from the ground up — from grading diamonds hands-on to working across the global diamond industry.
Today, that experience is shaping Réia Diamonds, a modern jewellery brand I’m building around how a new generation wants to discover, buy, and wear diamonds.
The Lineage
Family trade→Diamond grading→Global industry→Building Réia
“From my family’s roots in Kota Diamonds to building Réia — understanding the stone before building the brand.”
02 / Réia
Building something of my own.
Everyday jewellery, as personal as your story.
Inspired by the modern woman, we built Réia to awaken the queen within her replacing traditional jewellery counters with high-touch consultation studios, in-house 3D CAD rendering, and bespoke craftsmanship for your most meaningful milestones.
Our Flagship Studios in Bengaluru, Guwahati & Coimbatore · Dedicated Ring Studio on Dickenson Road
The Réia Standard
01
BIS Hallmarked Jewellery
02
7–14 Day Customisation
03
Certified Lab-Grown Diamonds
04
Lifetime Exchange & Buyback
05
At-Home Consultations
06
Personalised In-Store Appointments
03 / Craft
Knowing the stone before building the brand.
Technical depth meets bespoke precision.
02
3D CAD & Resin Prototyping
We reject standard stock-and-sell. For every bespoke piece, our studio produces 3D CAD renders and photorealistic resin prototypes (RPT) so you can try on your heirloom before a single stone is set.
03
Accessible Structural Luxury
We are pioneering India’s structural shift toward ethical, lab-grown diamonds — chemically and optically identical to mined stones, crafted without artificial scarcity.
04 / Journey
How I got here.
A foundation that keeps moving.
2018 — 2021
B.Com in International Finance · Christ University, Bangalore
Sep 2021
Joined Kota Diamonds as Partner · Century-old family trading heritage
Feb — Jun 2022
Diamond Grader · S. Vinodkumar Diamonds (Technical 4Cs foundation)
May 2022
Polished Diamond Graduate · JK Diamond Institute
Jul — Sep 2022
Business Development Associate · De Beers Group (Global category insights)
Nov 2022
Co-founded Réia Diamonds with Jacob Mathew and Ashwanth Ramesh
Jul 2023
Opened our first Réia flagship store in Jayanagar, Bengaluru
Aug 2023
Inducted as Fellow · Startup Leadership Program (SLP)
2024 — 2026
Launched Dickenson Road Ring Studio, expanded across 3 cities & raised pre-seed round
05 / Journal
My Perspectives & Thoughts.
What I think about diamonds, retail, and building.
Consumer Evolution3 min read
“The shift from tradition to personal agency.”
I believe modern corporate women aren’t waiting for permission or someone else’s timeline to own diamonds. They buy milestone rings and everyday fine pieces to celebrate their own promotions, achievements, and identity.
Category & Sourcing4 min read
“Democratising design without artificial scarcity.”
To me, the true revolution of lab-grown diamonds isn’t just crystal synthesis — it’s freeing jewellery from artificial supply constraints so clients invest in bespoke artistry and benchwork rather than inflated margins.
Retail Architecture3 min read
“Why physical consultation studios outperform transactional ecommerce.”
Diamonds are deeply emotional. In building Réia, replacing glass counters with intimate living-room studios and resin prototype try-ons turned an intimidating purchase into an empowering design journey.
06 / Press
What the industry is saying.
Featured in national media & category journals.
The Retail Jeweller IndiaEntrepreneur IndiaThe TribuneIndia TVMedianews4uCNBC-TV18The Hans IndiaSouthern Mail
The Retail Jeweller IndiaJayanagar Flagship Store Launch in Bengaluru
Read story The Retail Jeweller IndiaLGD Brand Réia Announces Plan to Set Up 12 New Flagship Stores
Read story Entrepreneur IndiaLab-Grown Diamond Brand Réia Diamonds Secures Pre-Seed Funding
Read story The TribuneRéia Announces 12-City Expansion to Bring Everyday Luxury Closer
Read story India TVFrom Resale Value to Longevity: CEO Prapanjj Explains LGDs
Read story Medianews4uOur Target Audience is Corporate Women & Milestone Rings
Read story CNBC-TV18"The Big C" Special Interview on India’s Lab-Grown Diamond Market
Read story The Hans IndiaDisrupting India’s Diamond Retail Landscape with Sustainable Luxury
Read story Southern MailBridging Heritage Craftsmanship with Omnichannel Precision
Read story Connect
Let’s build what comes next.
Hit me up at 3am and I’ll be ready to explore a new corner of the globe — or talk your ear off about what we’re building next.
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